Most leadership development tells you what to add. DESIGN clears the path—helping you overcome what's holding you back and develop future-ready capabilities: human-centered leadership, purposeful agility, and moving beyond resilience.
Leadership development wasn't built with everyone in mind—it was built to maintain existing power structures. My work addresses that gap—equipping you to succeed in systems that weren't designed for everyone to thrive and transform them from within.
The DESIGN Methodology is Dr. Jacqueline Ashley's comprehensive 12-month executive leadership development program that transforms how you lead, decide, and create impact.
Unlike programs that focus on a single framework, DESIGN systematically integrates three powerful approaches—Emotional Intelligence, Red Team Thinking, and CliftonStrengths—addressing what each lacks when used alone.
You'll develop the emotional intelligence to navigate complex workplace dynamics, the strategic rigor to generate alternatives and stress-test strategies while leveraging your strengths.
Best of all? You commit just three months at a time. Evaluate your progress quarterly and decide whether to continue—no pressure to commit to the full year upfront.
● Strategic Focus Within Constraints: Navigate organizational politics, systemic barriers, and resistance while maximizing your sphere of influence—your team, your department, your networks.
● Flexible Commitment: Quarterly decisions with no long-term organizational constraints. Adapt the program as your situation evolves.
● Immediate Application: Apply insights within your current authority and influence without waiting for organizational buy-in or formal mandate.
● Confidential Space: Navigate sensitive workplace dynamics, difficult relationships, and strategic career moves without organizational politics.
● Preparing for significant promotion or leadership transition
● Creating positive change while navigating complex organizational dynamics and politics
● Building influence without formal authority
● Leading transformation within your team or department during organizational change or uncertainty
● Building change agent capabilities to drive innovation and transformation
● Feeling stuck despite strong technical performance
● Committed to organizational impact but lacking organizational investment in your development
● Creating inclusive environments and systemic change in spaces where you're underestimated or the only one who looks like you
● Building genuine leadership presence to challenge systemic barriers and create positive change
"I was giving everything to work—and showing up depleted everywhere else. My team got the best of me while my family and health got the leftovers. As someone who felt constant pressure to prove myself in spaces where I was often the only one who looked like me, I thought working harder was the only way to maintain credibility.
The shift came when I realized I didn't need to do more, but that I needed to lead differently. I learned to set clearer expectations upfront, delegate with confidence, and actually coach my team instead of doing their work for them. Most critically, I gave myself permission to set boundaries and create a true end to my workday without it reflecting on my commitment.
Now I lead from a place of sustainability, not depletion. I'm more effective at work because I'm no longer running on empty. And I finally have energy left for what matters most outside of work."
—J.W., Seattle, WA
● Want to create organizational change but lack organizational support or mandate
● Are willing to invest in becoming change agents—especially when their organizations won't invest in transformation
● Need to navigate systemic barriers while driving positive change within their sphere of influence
● Value both emotional intelligence to navigate resistance AND strategic rigor to challenge assumptions
● Want to transform organizational culture, not just develop personal skills
● Are serious about systemic change, not just individual advancement
● See themselves as change agents—regardless of whether their organizations recognize this potential yet
The Only Triple-Certified Integration
Most programs teach one approach. DESIGN systematically integrates Emotional Intelligence + Red Team Thinking + CliftonStrengths—the only methodology designed for change agents working within organizational constraints.
Maximum Impact Within Your Sphere
Unlike corporate programs that require organizational mandate, DESIGN creates transformation capacity you can apply immediately within your current authority and influence.
Quarterly Flexibility, Lasting Transformation
Start with three months, decide quarterly whether to continue. Most change agents complete the full program once they see the organizational impact they're creating.
Built for Systemic Change, Not Conformity
Develops leaders who challenge existing power structures and transform organizational culture rather than just succeeding within existing systems.
Strategic Leadership Capability
● Ability to generate alternatives and stress-test decisions like senior leaders
● Skills to challenge assumptions and identify blind spots systematically
● Confidence in high-stakes decision-making under pressure
● More rigorous approach to navigating complexity and uncertainty
Organizational Impact Within Your Sphere
● Transformation of your team's culture and performance
● Enhanced ability to drive change within your department or function
● Success in creating inclusive environments where your team thrives
● Measurable improvements in team engagement, psychological safety, and innovation
● Recognition as a change agent and developer of other leaders
Strategic Influence & Change Agency
● Enhanced ability to build coalitions and navigate resistance to create positive change
● Skills to influence up, across, and down without formal mandate
● Capacity to challenge systemic barriers and create more equitable environments
● Ability to model inclusive leadership—making it safer for others to thrive authentically
Personal Transformation
● Deep self-awareness and understanding of leadership patterns
● Ability to overcome limiting beliefs and behaviors
● Integration of your core strengths with change agent capabilities
● Sustainable leadership practices that continue beyond the program
● Genuine leadership presence that drives systemic change—not conformity to systems that weren't built for you
● Capacity to transform organizational culture within your sphere of influence while staying true to your values
$15,000 for 12 months or $3,750 per quarter
Commit 3 months at a time. Decide each quarter whether to continue.
Payment Options:
● Quarterly: $3,750 per quarter – Maximum flexibility, quarterly decisions
● Monthly: $1,250 per month – Easier budgeting, still quarterly commitment
● Annual: $11,400 upfront – Best value, full 12-month commitment (5% discount)
What's included:
● 24 bi-weekly coaching sessions over 12 months
● Comprehensive CliftonStrengths assessment and debrief
● Emotional Intelligence development across all 12 competencies
● Four Red Team Strategy sessions on your critical challenges (one per quarter)
● Quarterly leadership development deliverables (plans, roadmaps, strategies)
● Email and text support between sessions
● All DESIGN Methodology materials
● Quarterly decision points—no long-term lock-in
Option for Three-Month (6 Sessions), Six-Month (12 Sessions), Nine-Month (18 Session) or Twelve-Month (24 Sessions) Program
What to expect:
● Sessions are confidential
● We start where you are
● Meet by video or phone call
● Bi-weekly session cadence (60 minutes each)
● Minimum three-month commitment
● Gain insight and skill-building addressing real challenges
● Personalized program using the DESIGN Methodology grounded in evidence-based practice and a whole person perspective
● You'll be empowered through self-awareness, insight, action toward accomplishing goals, accountability, and provided with feedback on progress
● Provided are structure, tools, and curated resources, as appropriate
● Between sessions work consists of reflection, practice, and application
● Email and text support available between sessions
—Dr. Jacqueline Ashley