Coaching doesn't create your potential—it reveals what's already there and helps you use it with intention and impact. It's not about fixing what's wrong. It's about clearing what's in the way.
Coaching is personalized, confidential, and collaborative.
The International Coaching Federation (ICF, 2018) defines coaching as partnering with clients in a thought provoking and creative process that inspires them to maximize their personal and professional potential.
My approach helps you see clearly, decide well, and lead as yourself—addressing what's holding you back, whether it's personal patterns or structural barriers.
I use the DESIGN Methodology, a comprehensive leadership development approach that I (Dr. Jacqueline Ashley) created.
To get started, apply for coaching.
Executive leadership coaching helps leaders become change agents who transform organizational systems, not just navigate them. Whether you have organizational backing or you're driving change within your current sphere of influence, this coaching addresses both visible leadership challenges and systemic barriers—subtle acts of exclusion, double standards, cultures that reward conformity over innovation.
This coaching develops leaders who cultivate skills that matter: emotional intelligence to navigate complex dynamics, Red Team Thinking to challenge assumptions and generate alternatives, and CliftonStrengths awareness to leverage authentic capabilities. These capabilities enable leaders to transform not just their own effectiveness, but create cultures where people thrive as themselves rather than despite who they are.
An approach developed by military and intelligence agencies to help individuals and organizations navigate risks and opportunities in today's complex world. It enables better, faster decisions; identifies resilient alternatives; and encourages critical thinking, diversity of thought, and distributed decision-making.
Read a fuller description on What Is Red Teaming?
The return on investment can be significant. A Manchester Review Study and MetrixGlobal Fortune 500 Study provide industry research demonstrating the substantial ROI of executive coaching.
Consider what the intangible and tangible results of coaching can be. It's often the intangible benefits like enhanced leadership confidence, improved stakeholder relationships, greater team trust and engagement, and improved communication that really drives the measurable benefits of team effectiveness, improved retention, productivity metrics, client/customer satisfaction, and successful business outcomes. Here's a comprehensive guide to help you calculate ROI.
Because our coaching is about transforming organizations through leadership transformation, leaders who complete the DESIGN Methodology typically achieve:
• Enhanced decision-making capabilities that systematically challenge assumptions and generate alternatives
• Enhanced emotional intelligence to create psychological safety and navigate organizational complexity with confidence
• Strategic influence that builds coalitions and drives change within their sphere of control
• Leadership presence that commands respect while staying true to their values and strengths
• Capacity to develop others and create cultures where diverse talent thrives
• Career advancement with the skills to transform systems rather than just succeed within them
• Sustainable leadership practices that create lasting change beyond individual tenure
• Organizational impact that makes it easier for others to thrive authentically
Clients are thoughtfully selected to ensure a successful coaching engagement. Coaching is most impactful when both parties are dedicated to growth and partnership. The right results don't happen without the right clients.
A successful coaching relationship depends on compatibility, mutual understanding, and a shared commitment to the process. Therefore, potential clients are vetted through an application process to determine if we are likely to work well together to achieve the outcome you want. To get started, please apply for individual coaching.
It depends on your organization's commitment to leadership development. Some organizations invest in individual executive leadership coaching through professional development programs or stipends—check with your manager or HR department about available options.
However, many change agents invest personally because they can't wait for organizational support to develop their transformation capabilities. If your organization isn't ready to invest in systematic leadership development but you're committed to creating change, individual coaching allows you to start building that capacity within your current sphere of influence.
Kindness and consideration of your time and the coach's time is expected of all clients. Once you schedule your session appointment(s), that time is reserved in the schedule for you.
Please cancel or reschedule appointments at least 24 hours in advance to allow others time to book. If you late cancel, late reschedule, or are a "no-show" to your session, you forfeit that session that has been paid for. Makeup sessions may require additional payment.
If you don't like something, change it. If you can't change it, change your attitude.
Maya Angelou
There is no passion to be found in playing small—in settling for a life that is less than the one you are capable of living.
Nelson Mandela
Let us make our future now, and let us make our dreams tomorrow’s reality.
Malala Yousafzai
Overcome the notion that you must be regular. It robs you of the chance to be extraordinary.
Uta Hagen
The secret of joy in work is contained in one word—excellence. To know how to do something well is to enjoy it.
Pearl S. Buck
Everything you have ever wanted is sitting on the other side of fear.
George Addair